They don’t know what it takes to build a digital product just like we don’t know what it takes for our computers to work off the power line. What makes us different? If you are reading this, you are top of the food chain when it comes to computers. People want to get things done, not listen about how cool you are. On top of that, your goals are entirely different from those of the people you are building for. It’s when you find it extremely difficult to think about problems from the perspective of lesser-informed people. Their bias is called the Curse of Knowledge. That being said, it’s important to know whether your bias is damaging your design work.ĭesigners and owners know their product inside out. Cognitive biases reduce the load and help us stay sane. If we do go for it though, we make sure everything about the new design is bulletproof.Īttitude by SAM JI Designers are not like their usersĮverybody has biases and it’s okay. Not because they are dumb but because we gravitate to familiar things more than we do to the unknown. The great design solution you are looking for is out there.Įvery time you make a user think through an ‘innovative’ navigation pattern or an unorthodox menu placement, it’s a chance to lose them. This alone comes from a great deal of research. We only implement new approaches if we are 100% positive they are better than the existing ones. According to Jakob’s Law of Internet User Experience, users spend most of their time on other sites, so it makes perfect sense to design for patterns for which users are accustomed. The only reason conventional and textbook design patterns exist is because they are tested, proven, and they work. It’s a common misconception that novelties and hype in design will sell a product.

So the toolset of the designer is based on research, not prettification. To see the problem and find a solution, designers rely on data. Let’s dive deeper into this idea.įantasizing… by SAM JI The purpose of designĮvery type of design exists to solve problems. So, Charles Eames said that design is all about purpose.

You can, however, try to look at the sum of the parts to come up with a more realistic picture. The meaning of design is so multifaceted, to the point that you can no longer say if a universal definition is at all possible. On top of that, design is the result, i.e. It’s also the process of the said creation and how well it’s organized. Meanwhile, the meaning of design depends on the context and can also mean a variety of other things. ― Charles Eames, American designer, architect, and filmmaker “Design is a plan for arra nging elements in such a way as best to accomplish a particular purpose.” In simple and brief words, a design is a plan to make something.

Your design doesn’t have to be original.

Let’s dive deep into the world of design and try to understand why it is so important and what purposes it serves. It seems today that nobody claims to speak a foreign language they haven’t studied but everybody thinks they know design. Humans speak through languages and things speak through design. Website and mobile app design, as well as design in general, is a complex yet subtle process, it’s more than making things pretty. Design is for everyone and no one in particular. But design is as much an art as it is a science. What is design? Most people think that design is about making things look pretty – a decoration.

Simply being kim